Originally, one-pagers were simple PDFs, but now they’ve evolved into digital experiences, sometimes with interactive elements. When done right, a one-pager effectively captures your brand’s voice and style and can serve as a useful marketing, sales, and fundraising tool. You can use it as a part of the business proposal, send it as a quick intro to your email subscribers, or present it in a conversation with a VC. 

There are various types of one-pagers depending on the purpose. Most give a quick overview of your business or product, encouraging people to learn more through other resources. Some are purely educational. But in any case, one-pagers combine short text with visuals, making it easy to read and remember. 

Key Reasons for Creating a One Pager

Let’s start with the reasons why you may benefit from creating a one-pager. Here are some common ones: 

Save Time While Providing Key Information

Considering that a one-pager includes only the key data, you save people’s time as they don’t need to scroll through an entire presentation or a website, searching for the bits that are relevant to them. And so, it also raises your chances to get their attention.

Make an Expert Impression

It may work not only as a respectful gesture toward your audience’s time but can also help you build trust. When you get it right, a one-pager can show you understand what matters and help you position your venture as a more reliable choice.

Save on Costly Marketing Materials

Creating a one-pager is often more affordable than designing a full landing page or producing intro videos, yet it communicates key information effectively.

Invest in Your Brand Equity

Unlike a plain text document, a one-pager also showcases your brand and lays the ground for the audience to build associations and memorize it for later. With relevant imagery and branding, it can evoke emotions and encourage action more effectively than a simple text document.

Types and Examples of One Pagers

You may think that it’s just one page—how hard can that be? We’d say it can be challenging precisely because of the limitations on how much you can include. But taking a couple of actions can make it much easier.

First, you need a clear goal and a defined target audience in mind. Then, goes the structure. And then, the discipline of sticking to the structure. Let’s look at different types of one-pagers based on their goals and audiences. We also provide some one pager examples that will speak for themselves.

Investor One-Pager

You may create a one-pager for investors, making it easier for them to build the first impression about your product. Investors usually appreciate when their time is used with care. Such one-paher should include a unique value proposition of your product, a business model, your team’s composition, funding goals, traction so far, and a roadmap. It’s like an elevator pitch on paper—ideally, it answers the key questions investors have.

Sales One-Pager for a Specific Offering 

Whether it’s a product or a service you’re selling, you can create a sales one-pager for one of your offerings. This format is especially popular among B2B businesses, helping target prospects and convert them into paid clients. The document should highlight the advantages of your offering that set you apart from competitors and the specific customer needs it addresses. You can create a one-pager for each of your services or products as well as for combinations of those based on the needs of your target audience.

Company One-Pager

With a general one-pager about your company, you can provide a quick overview of your business at a glance. It typically includes an introduction to the company, core products or services, and main achievements. This type of one-pager serves as an introduction to your business and can be used for general audiences or as an addition to more targeted materials, such as pitch decks, subject-focused presentations, or other types of one-pagers mentioned above.

Structuring Your One Pager

As we mentioned earlier, the information you include in a one-pager depends on your goals and audience. The structure below is a framework we often use—but you’ll need to tailor the details to fit your specific case. For instance, you might choose different metrics if the one-pager is for a prospect versus an investor.

• Company name, logo, and on-brand style
  First, we make sure to include the essential branding elements—such as the company’s name and logo at the top of the page—and maintain brand style throughout the page, including colors, fonts, and the basic style elements.

• Headline / title
  Using a clear, direct headline that captures the value helps to draw attention and make readers want to learn more.

• Slogan / executive quote
  A short tagline or quote from a key team member can add a personal touch and evoke emotions that aid decision-making.

• Key data

Next thing, we focus on essential data points along with minimal text. We tend to use different types of data visualization, yet keeping it simple to ensure information is easy to digest.

• Challenge overview
  Briefly outlining the main problem a product or service aims to solve helps readers quickly grasp the relevance of the offering.

• Key features or benefits
  Another thing we keep in mind is how we summarize the core benefits and corresponding features in bullet points. We suggest focusing on what sets the company or its offering apart and directly addresses the needs of the target audience.

• Call-to-action
  This one is often overlooked, yet it’s important to clearly encourage taking the next step. It might be “Request a Demo,” “Contact Us for More Info,” or “Visit Our Website”—the main thing is to make it straightforward and relevant to the content of the one-pager. 

• Contact information
  Finally, we include contact details like an email, phone number, or website link. A QR code can be also helpful in case you have a printed version.

In Summary

A one-pager is a quick, focused document that shares the essentials about your business and addresses your target audience. Whether it’s for a product, service, or the company overall, a one-pager can be an effective visual tool for marketing, sales, and fundraising. The key to creating a strong one-pager is understanding who your audience is, what you want them to know, and what they need to do.

Let us know if you need any assistance—and we’ll help you decide on the type of one-pager that would work best for you and where to start.

‍